LVMH, Fendi open the door to sustainable, plastic-free lab-grown fur

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The conglomerate is one of the last luxury companies to stick with real fur. A new partnership will see it developing an alternative using keratin.

Fendi , fendi

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LVMH, Fendi open the door to sustainable, plastic-free lab-grown

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LVMH, Fendi open the door to sustainable, plastic-free lab-grown

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