About Us

What to Include

The exact elements included in your company description can vary, but some elements are more common than others and most likely should be part of the section:

  • Company name: The official name of your business as registered in the state where you do business.
  • Type of business structure: Sole proprietorship, LLC, partnership or corporation.
  • Ownership/management team: Names of the key people behind the company.
  • Location: Where is the company headquartered?
  • Company history: When was the business started, what inspired you to start the business, what need does your company fulfill?
  • Mission statement: A clear statement that represents the purpose of your company.
  • Products/services and target market: A brief overview of what you plan to sell and to whom.
  • Objectives: An outline of what you want to accomplish in the immediate future based on the data in the rest of the business plan as well as future growth goals.
  • Vision statement: A statement about how you envision the future of the company.