From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

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Shapewear is a hot commodity in fashion, from brands favoured by Gen Z that are making more body-positive clothes to Kim Kardashian’s Skims, which is dressing the US Olympic team in Tokyo.
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Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.

From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

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