Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Searches for Dupes Are Beating Out Those for the Real Thing

Lulu who? A cult brand takes on the booming culture of 'dupes

Lululemon's brilliant dupe strategy should be duplicated by every brand brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding

Rob Lancuba on LinkedIn: Do Won Chang: The success story of the founder of Forever 21

Campaign of the Week: Lululemon, Dupe Swap

5 Unexpected Consumer Insights About People Who Buy Clothing Dupes - CivicScience

The market for dupes is booming - Marketplace

Baldwin Ko on LinkedIn: #retail #dupes #lululemon #campaign #creative #innovation #consumers…

Matthew Stern on LinkedIn: H&M Case Shows How Greenwashing Breaks Brand Promise

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon files lawsuit against Ross Stores over 'lowest-quality' knock-off leggings

Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value

Is the 90% off Lululemon Athletica Sale Real or Fake? Behind Facebook scam ads